Generation Y
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This morning i attended a day seminar on "Advanced in O&G" held by O&G department UiTM. The morning topics was very good, however i'm only want to discuss the point that might be informative for us. One of the presenter did mentioned about Generation Y....
Do u know what Generation Y is? Do u aware that we are the Generation Y. Generation Y (sometimes referred to as "Millennials" or "Echo Boomers") refers to the cohort of individuals born, roughly, between 1980 and 1994. Then our parents is considered as Generation X.
In the book written by Reynol Junco and Jeanna Mastrodicasa entitled Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today's Students, found that in a survey:
- 97% own a computer
- 97% have downloaded music and other media using peer-to-peer file sharing
- 94% own a cell phone
- 76% use instant messaging and social networking sites
- 75% of college students have a Facebook account
- 60% own some type of portable music and/or video device such as an iPod
- 49% regularly download music and other media using peer-to-peer file sharing
- 34% use websites as their primary source of news
- 28% author a blog and 44% read blogs
- 15% of IM users are logged on 24 hours a day/7 days
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